eCommerce is now past infancy, advancement of technology has lead to major changes in the business wold providing businesses better way to promote, sell and distribute products and services. Consumers have also adopted a new way through which they consume products and services. The consumer buying behavior have been significantly impacted by the web, the modern consumer searches for products on the web before purchasing them, the customer compares different products, prices and other attributes from different vendors. Search engine technology is an integral factor when it comes to e-commerce. The larger picture of e-commerce is affected by search engines and search engine optimization (SEO), in the present day, consumer buying process begins with the search for products and services where most of the consumers use search engines as the primary method to search for goods and / or services. SEO, or ‘Search engine optimization’ which is the process of making products, services or business more visible on search engines making it easy for the consumers to find them. In this article we explore how SEO impacts on e-commerce and answer the question, how does SEO fit into modern eCommerce?
Giving products, brands, and business more exposure
Businesses compete to be closer to the customers; this is because of the closer and more exposure the business is the higher the likelihood of the customers purchasing from them. As with the tradition business setup, in e-commerce, it is crucial for the businesses to be close to the customers, to be easily found. Online presence is an essential ingredient in the eCommerce, but there are millions of web pages on the web making it difficult for businesses to overcome this digital noise. SEO helps the business overcome the digital noise on the web and reach the relevant audience. Search engine optimization helps put the businesses and brands in the spotlight where the customers can easily find them, exposure on the web helps the business compete favorably and position itself in the market.
eCommerce have revolutionized the world of business and marketing, but the core marketing concepts that make every business thrive do not change much. Targeting is the for effective marketing hence the performance of businesses. SEO is one of the major tools that help business target different markets and consumers. SEO offers new and effective ways to target consumers; modern search engines are helping e-commerce enterprises target specific groups of consumers with regard different factors like age, likes and interests, geographical location, gender among other factors. Search engines go further to enable businesses to target customers using specific devices such as mobile, tablets or desktops. SEO is making e-commerce develop by creating a targeted virtual market.
SEO opens doors to customers ( generating traffic )
Getting customers and reaching new ones is the goal of every business. SEO offers a modern day way of reaching customers and prospects and companies like this vancouver seo specialist develop strategies to create better availability of professional SEO practices to businesses. E-commerce enterprise leverage the capability of search engines to reach current and new customers. SEO is a major channel though which websites get traffic; SEO makes it easy for the business to get relevant traffic that is interested in what the enterprise is offering. To compete on online platforms businesses have to get customers who can purchase from them, search engine optimization helps businesses gain more relevant traffic.
Consumer’s perception of a brand about other related brands affects the performance of that brand in the market. From the old days, business has struggled to position their products and services in a clear and advantageous position in the consumer mind. The positioning of products affects how competitive they are in the market and their overall performance. SEO help e-commerce enterprises position themselves as the ideal solution to consumer needs; it helps them gain a competitive edge.
Search engines offer paid search which helps the e-commerce enterprises to promote their products and services. One tip is to use about.me to place all of your resources in one place! Paid search offers an effective way to promote products and services to relevant markets, the major advantages of this type of promotion is the fact that unlike the old form of promotion that does not allow for targeting, paid search ads are targeted, and only the relevant audience gets to see them.
Search engine optimization Takes a significant role in eCommerce; it has enabled eCommerce to thrive by helping the players to offer better services to customers. SEO affects the success of individual success and competitiveness of e-commerce firms.